Own a Crestcom Franchise
C
Own a Crestcom Franchise
CLeverage Your Experience and Own a Business That Matters
Have you thought of being your own boss, having your own business, and leveraging your leadership experience to impact businesses and leaders in your community?
Crestcom is a franchise for the professional executive who is looking for a change and wants to make a difference in people’s lives. Members of our network are deeply committed to our mission of developing great leaders around the world. Here are a few questions for you to consider:
- Do you want to be part of a growing and supportive network with a meaningful purpose?
- Do you want to create your destiny and invest in yourself?
- Are you passionate about helping people grow into great leaders?
If your answer to these questions is yes, then Crestcom can help you get started on a new path.
Make an Impact
The Crestcom Bullet Proof® Manager program changes lives, organizations, and communities.
Invest in Yourself
As a business owner, you define your schedule, your goals, and your future.
You Are Not Alone
We provide the proven processes, tools, software, products and support.
We Are a Franchise
We give our franchisees the tools to market, sell, and deliver award-winning leadership development and management training programs.
Franchising is not an industry but rather a way to do business. Usually, there are two parties:
THE FRANCHISOR provides intellectual property, products, and processes.Â
THE FRANCHISEE licenses the right to use the franchisor’s name, brand, and processes to distribute the franchisor’s products or services in exchange for an initial fee plus ongoing royalty.
Franchise Structure:Â Franchisees typically serve both as salespeople and facilitators, signing up clients and subsequently leading the coursework. As franchisee’s scale, many will hire sales representatives or facilitators, while the franchisee maintains a close relationship with the CEO.
Area Representative:Â Besides the unit agreement (referred to as “franchisee” typically), Crestcom Area Representatives recruit franchisees on behalf of Crestcom in a defined territory and provide support to the individual franchisees within the same area.
Training and Development Industry
Global Spend
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North America
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Rest of World
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*based on current research conducted and provided by TrainingIndustry.com
Global corporate training spending has been steadily increasing over the past several years, with a total spend of $370.3 billion. The leadership training market is one of the only L&D markets that has experienced growth independent of economic trends year after year. Training Industry research estimates that organizations around the world spent about $3.4 billion with leadership development solutions and program vendors.
Our Ideal Candidate
Our successful franchisees vary in age and backgrounds, including executives, marketing managers, engineers, retired military, accountants, attorneys, teachers, sales managers, and entrepreneurs. Generally, they all possess the following qualities:
- Excellent communication skills
- Time management skills
- The ability to develop relationships and trust
- Comfortable selling to executives
- Like-able self-starter with a positive attitude
An Affordable Business Model
Crestcom is an affordable, home-based investment opportunity. For more than 30 years, franchisees have used our products, training, technology, business systems, and expertise to build profitable and sustainable businesses that impact their communities.
Flexible Payment Terms
As an independent business owner, you have the flexibility to negotiate payment terms with your customers that suit your business. Royalty and distribution fees are due once you have received payment from your clients.
Low Overhead
Since you will run your Crestcom business from home, your overhead will usually be lower than other brick and mortar businesses. You do not incur high, ongoing venue expenses since Crestcom allows for bartering in exchange for the cost of your training venue.
Streamlined Administration
The Crestcom Learning Portal provides streamlined participant communication and reporting, which reduces your administrative time. No inventory is required, and training materials are available as needed.
Recurring Revenue
The Crestcom Continuing Education program allows your participants to continue learning well beyond the initial 12-month leadership training program, and it will enable you to enjoy a recurring revenue stream.
Repeat Business & Referrals
Our Crestcom franchisees, because of the high quality of our program and service, experience a combined high repeat and referral percentage of more than 55%.
Incentive for Discounted Royalties
Crestcom offers an incentive to franchisees allowing them to earn a credit that discounts their royalties by 14% and 29% for sales above certain revenue thresholds.
Estimated Gross Revenue Margin before Expenses
64%
Discovery Process
Our discovery process is among the most transparent in the industry. We train you in our marketing, sales, and facilitation processes before you signing the franchise agreement.
We do this to ensure we are partnering with top talent to represent our brand and so that you have all the information you need to make an informed business decision.
1. Get to Know Each Other
We will arrange a quick call with you to discuss your level of interest in owning a Crestcom Franchise, territory availability, initial qualifications, and our process. We will answer any preliminary questions you may have.
2. Business Model Review – Live Webinar
In this unique online presentation hosted by the Crestcom Franchise Development Director, you will better understand our franchise value proposition and have the opportunity to ask questions of your knowledgeable facilitator.
3. Franchise Disclosure Document (FDD)
Assuming there is a mutual interest in continuing to move forward, you will receive and read the Crestcom Franchise Disclosure Document (FDD).
4. FDD Review and Q&A
We will review any questions you may have about the FDD, the financial investment, and your territory. At the end of the call, we will prepare you for telephone calls with existing Crestcom franchisees and set a tentative date for your Candidate Training at our Headquarters in Denver, Colorado.
5. Talk with Existing Franchisees
We will provide you with the contact information for all of our franchisees and encourage you to reach out to as many as you wish.
6. Candidate Training at Headquarters in Colorado
Candidate Training is a two day visit to our Denver headquarters or conducted virtually for international candidates. During this time, you will meet face-to-face with the Crestcom home office staff, including our management team and those that will support you.
Franchise Candidate Training
Your Crestcom business ownership journey begins in earnest during our franchise candidate initial training. During this time, you will become familiarized with our system and methodologies—so you understand our marketing, selling, and facilitating processes—and meet our corporate support staff. We are the only franchise that trains you before signing an agreement. We want to make sure that you fully understand our process and are informed before making a decision
Getting Started- What to Expect
Once you’ve signed your franchise agreement, you’re expected to apply yourself towards learning and internalizing how to market, sell, and conduct the Crestcom leadership development program. You will then launch your business while being supported through coaching calls and full operational support towards closing your first sale within 90 days.Â
Sales
During the first three months, the operations and coaching staff will guide you in mastering our sales process. We believe that success comes from the internalization of these steps, which gives you confidence when presenting them.Â
Bootcamp
You’ll attend our four-day Boot Camp training workshop, held monthly at our corporate headquarters in Denver, or a mutually agreed-upon local venue. In Bootcamp, we cover what you need to know to get started:
- Business model overview
- Operations overview
- Social Media
- Lead Generation
- Marketing
- Booking Appointments
- The Executive Overview
- The Pre-Meeting Talk
- The Leadership Skills Workshop
Facilitation
As a franchisee, you will sell and facilitate the Crestcom Bullet Proof® Manager program, which is a 12-month program covering two modules per month. Graduates of the Bullet Proof® Manager program are eligible to enroll in Crestcom Continuing Education, a product that can provide you with a recurring client base and sustained revenue year over year.
Crestcom provides you with content demonstrations and access to monthly facilitation and support webinars to help you prepare. No one is an expert, and no one needs to be. Participants discuss ideas directly during session activities, making the role of facilitators easy. Facilitation training is an ongoing process for new and experienced franchisees. Crestcom franchisees have the advantage of more than 30 years of experience and global insights that help us identify and address needs.
We’ve Got You Covered
From coaching, marketing materials, sales training, peer to peer networking with other franchisees, and years of industry knowledge, we have the support you need. Franchisees get access to numerous other resources, including:
Comprehensive Training Materials
- Facilitator guides
- Participant guides
- PowerPoint templates
- Marketing kits
- Session summaries and reminders
- Translation packs
- Micro-learnings
COACH: Crestcom Operations and Communications Hub
COACH is Crestcom’s internal resource center where franchisees can access everything from current sales data, brand and marketing, social media content, support and training, and more. Below is an example of just some of the many resources franchisees have access to 24/7.Â
- Financial: Franchisee sales and payment reporting
- Product: Access to proprietary content and support materials, new modules, important information
- Sales and Marketing: Branding, collateral, sales process scripts and videos
- Communication: News and updates, monthly blogs
- Support and Training: New franchisee training, ongoing coaching, facilitation training, best practices sharing
- Resources: Policies and procedures, templates
- Events: Calendar, regional training, international meeting, boot camps
Participant Resource – The Learning Portal
- Tracks development, plans, and results
- Engages participants and their managers
- Online visibility and reporting
- Robust franchisee dashboard
- Micro-learnings and gamification
- CRESTCOM 360 – Assessment for BPM participants, before-and-after program, with feedback from members of an employee’s immediate work circle
- Mobile app
Next Steps
Crestcom is poised and ready for you to join us in bringing best-in-class management and leadership learning to all corners of the globe.
FAQs
How much does a Franchise cost?
The Initial Franchise Fee for an executive license is typically $44,500, but may vary by country and type of franchise purchased. For US/Canada, the Initial Franchise Fee for an executive license is $44,500. *Note: These figures only include the initial Franchise Fee and do not represent the estimated total investment.
How much is the Initial Training Fee?
The Initial Training Fee is $25,000. This fee covers training in sales, marketing, and operations as well as group and one-on-one coaching sessions.
Do I need to rent an office?
Most Crestcom franchisees work from a home-based office to minimize costs. This business has very little overhead and virtually no inventory.
What is Crestcom's target market?
While many large companies use Crestcom training, the company's primary target market is small to medium-sized organizations. Companies with ten or more employees are considered Crestcom prospects.
How can I learn more about owning a Crestcom Franchise?
Complete the Request for Franchise Information form. A Crestcom representative will contact you via e-mail or telephone.
Are Crestcom materials available in multiple languages?
Crestcom materials are available in numerous language versions, including English, Spanish, German, French, Dutch, Arabic, Portuguese, Thai, Vietnamese, and many others.
Do I have to be a trainer or an HR specialist?
Most of our franchisees have a business background rather than one in training. Our programs feature the work of subject matter experts who have dedicated their lives to books and programs which align with our core competencies. With Crestcom, you are more of a facilitator of learning than a teacher. Our facilitation training and guides help prepare you for each session.
Can I train in multiple locations?
Through Crestcom's Multiple Area Sales (MAS) program, organizations can enroll their personnel in Crestcom training in any location worldwide. The MAS program benefits the franchisees because it allows them an opportunity to generate revenue from sales made or training provided, by other franchisees, in markets that may be thousands of miles away.
Does Crestcom training work?
Absolutely! Every training module ends with an action plan to ensure each participant takes ideas from the workshop and incorporates them back at their company. Our participant learning portal helps track action plans and results. Supervisors also have access to review the progress of their associates.
How do I decide if I would like to purchase a Crestcom Franchise?
Crestcom allows potential franchisees to participate in the company's 2-Day Franchise Candidate Training program before either Crestcom or the candidate makes a final decision. This training program allows both parties to learn about each other before entering into a business agreement.
Is the training conducted in-house for one company?
It can be. However, the most successful delivery is a public workshop, with managers from different companies sitting together at small tables sharing their ideas and experiences.
What do I get if I purchase a Franchise?
Crestcom franchisees receive an initial supply of Crestcom training and marketing materials, a mentor/business coach, and comprehensive ongoing training and support (See We've Got Your Covered sections of the web site).
How can I learn more about owning a Crestcom Franchise to see if it is a good fit for me?
Complete the Request for Franchise Information form. A Crestcom representative will contact you via e-mail or telephone.
